The problem is that 90% of internet marketers aren’t doing this correctly right now.
The best explain why a sales funnel is important, let’s imagine a scenario for a moment. Imagine that someone approached you in the street with the offer to buy a watch for $5,000. There’s a 99.99% chance you would just turn them down.
Why?
Because you don’t know anything about them. You’re not ready to spend that kind of money. You’re probably not in a position to buy a watch… the list goes on.
When you’re an internet marketer with a website that is all about selling, selling, selling, that’s exactly how you come across. Your audience doesn’t know you, they’re not targeted and they’re not ready to buy.
A sales funnel though means that you’re going to focus not on selling but instead on getting their details, then gradually increasing their engagement and selling them increasingly expensive items.
They’ll gradually trust you more and become more interested in buying more things from you.
Then, when you try and sell them that $2,000 course, you’ll actually have a chance of success.
This is something that the sales industry has known for decades. This is the way you sell big ticket items and it’s how you see massive increases in your revenue.